Green Motor Company

SU_ACC3010_W6_A2_CAMPBELL_K.DOC Final Project Portfolio Green Motor Company Kim Campbell 10/13/2012 Week 1 Final Project? Upon the convert consumers argon making to smaller, fuel efficient vehicles, I am proposing a saucy type of flex-fuel, plug-in hybrid car. I believe stupefy my process by forming a team of intimate professionals to excogitation our strategy. There ar many start outes to decision out how sophisticated suggestions be accepted by consumers. Upon researching an phrase by Jana Bowden, I found that researching and giving surveys to your target commercialise entrust be the first step in promoting our new vehicle. Once the surveys are received, we will analyze the data to make headway plan our approach to our consumers. Memetics is a theory that suggests that ideas that survive among consumers by being copied amongst people. This theory whitethorn be one travel I will investigate further to advance our gro cery penetration. With emerging fuel prices, we invite our process of research to ladder seamlessly and smoothly. on the whole steps must be native and concise callable to the timing of our product on the market. We need to address rapidly the features of our vehicle and how each person will benefit from the hush up of use.

We must focus on safety, environmentally friendly, comfort, simplicity. Offering years where consumers can come in and test drive our vehicle may be beneficial. major advertising for pre- rewriteing may run those folks that must vex the latest and greatest first. We may al so target groups that embolden green lifest! yles who will therefore refer us to their members, employees, vendors, and so on Trucking companies may be in the future depending on our success of this vehicle. States much(prenominal) as California hold a waiting list for cars such as ours and this will be a place to focus. We will review the marketing strategies of Toyota, Honda, Ford and Saab. As we know, there are nearly 17 million flex fuel vehicles on the road and much can be learned from...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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