Jones Blair

The result of the market research data given analytic thinking from the case documentation are summarized in Exhibits 1 and 2. The original blushing mushroomer market subdivision casts for 50% of raw sales of architectural coatings is an important segment for JB. The do-it-yourself segment is growing and instanter notes for half of Jones-Blairs sales. Large Accounts (annual purchase > $50,000) account for 56% of JBs sales. 10% of these are Non-DFW area and canalize JB credit line exclusively. Retail accounts in Non-DFW area account for 60% of sales. 30% of these accounts with annual purchases of less than $25,000. 3. Problem line Where and how to deploy incorporated marketing efforts among the various architectural pigment coatings market served by JB in the 50 counties (39 Non-DFW and 11 DFW) in order to hold in its position as a minimum or moreover improve it. 4. Identification of alternatives at that place are four alternatives shape up to be possib le solutions to the problem, they are mutually exclusive. Those alternatives are: 1-         Do Nothing: vindicatory maintaining the costs and thus keeping the division margin at 35%. JB has been successful to date with its animate approach. 2-         Increasing advertising to expand awareness in DFW Area. Where the topical awareness (»20%) is lower than competitors. At least 30% awareness is undeniable among do-it-yourself customers. The 30% can be achieved through spend $350,000 more in corporate soil advertising.

3-         Reducing prices. Where a price cut of 20% on all winder products to achieve simil! arity with national paint brands. Thus do JB more competitive. 4-         Increasing sales drag in Non-DFW Area. Where currently there are 8 sales representatives. And the current cleverness is 16%. The associated cost of adding one sales rep is $60,000 per stratum Plus 1% commissions on sales. 5. end criteria The following conclusiveness criteria set was chosen to evaluate the 4 different... If you want to lay down a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper