THE INFORMATION NEEDED IN PLANNING AN OPENING OF A NEW SHOWROOM
THE PROBLEM AND THE PLAN
Incidentals of Authorization and Submittal
This assignment is analyzing about cars is submitted to turn tail Elfira Juniar, Lecturer of Marketing Research, on 2 August 2004. As authorized on 2 June 2004, the interrogation was conducted under the bursting charge of Miss Elfira Juniar.
Objective of Opening A New Showroom.
The Objective of the seek was to find the information needed in opening a new showroom. The plan for achieving this objective involved first find out the techniques and the characteristics of high sale brands of car. This information then will be utilise in choosing the brands of car to be sold.
Use of Observational Techniques.
The methodological analysis used in this explore was a survey research at selected respondents. A detailed description of this technique is a part of the report submitted on 2 August 2004 and is not repeated here.
INTRODUCTION
We were choosing automobiles as our topic to be presented because nowadays thither are so many types of car under apiece brand. In this report, we will explain briefly about the register of several popular brands and the result of our survey.
The purpose of doing this marketing research is to fulfill our need knowledge of the automobiles market.
The result was then used to answer such questions linked to consumer, customer, and public to the marketer through information that had been collected. This research also can help us to make a decision about what brand to be sold (product decisions) and shift from intuitive information gathering to regular and objective investigating. By providing the necessary information on which to place decisions, marketing research can reduce the uncertainty of a decision and thereby decrease the risk of making the incorrect decision.
The objective of conducting...
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