Mass Media Advertising Invasion Influence Media Essay

Mass Media Advertising Invasion Influence Media try outIn the mass media as television, radio, unseas sensationdspapers, cartridge clips, movies, and Internet, atomic number 18 designed to communicate and channelise to an un special number of deal at superstar time activities, events, events of confused casts, for pillow slip sports cultural, social, commercial, historical, academic, etc. Also, give the latest news and give an overview of everything that happened in the world. It is of great importance for society, since these media near(a) deal read what happens, and through these media, is held in a very main(prenominal) activity that is advertising, too. This is a movework forcet which is used to allot or in rule the flock active products and services. Its main objective is to spark from each one individual to consume the product by striking and sweet the commercial. All type of advertising is negative towards deal, be aim the purpose of advertising is to cap ture the desire to acquire, this or that product, manipulating their minds interchangeing an imaginary happiness and a fictional reality.Many bulk argue that ad is good because through it they got sensible about new things, things that help to everyone to be actualized as in the technology, still if also, in offers, or events around the world, and this is an acceptable point. It is a good focussing of see how the advertizements crooks everyones life. Otherwise, the majority of the in hitation that is distri provideded every day to each citizen is, in some cases, manipulated. This info distributes just what is convenient for some people or organization. These organizations may be the establishment, city, culture, language, and country, between other. Some favorable examples be in electoral elections, crime or economic tasks. Where in the majority of the countries, the government perverts the channels and suborns to do non inform about events that may prejudices their biography or stance in power.For many professional traders advertising is their informant of employment or a means by which they generate their income. Advertisers are specialists in mugginseting new products or services, and thus get the customer to identify with the product. Its aim is to produce sales or increase them about it. All this was accomplished with a detailed work designed to lead the audience to be aware of the product for sale or mark so they stinkpot start buying. However, the advertising, paid by a vocation advertiser, select and multiply those values that we wish to emphasize and discard those that do not favor their compelling strategy. The power that advertisement has is too more(prenominal) than powerful, and may prejudice more than it helps. as many of the advertisements are not made with simply the fact to inform and help people, if not intimately of the advertising channel uses time that stereotype, especially with the new people, because cause a n derangement in mind and health. Advertising is al agencys hearing for itinerarys to how to enchant and manipulate the minds of people regardless of age, sex and ethnicity, using resources, tactics and procedures, much(prenominal) as colors, shapes, environments, characters, sounds, time, inter alia, to convince the consumer that the product offered is the best, it is necessary, and that it is on the possibilities of everyone. This allow for arrive an impact on the socialization of unfledged people, but they convey a stereotyped image of them, which is dominated by fun, dynamic and superficial. This image ends up creation borne by young people themselves. Advertising also uses stereotypes to repay their marketing pass alongs.Through research, analysis and study of many disciplines such as psychology, sociology, anthropology, statistics, and economics, which are found in the market survey, it can gravel an give up message to the public. The study by professors at the School of Communication at the University of Navarra jointly with the Council Audiovisual de Navarra, deals with the effects of advertising on young people identifyly, and concludes that the values are transmitted through advertising help or favors that adolescents collect attitudes of irresponsibility, consumerism and superficiality to life.The stereotypes that are displayed in television commercials profiles are limited to artificial and remote from real life, under the law of the aesthetic ideal, presenting ideas on youth collective surface. The strong pressure of advertising on minors, it becomes noisome to the extent that they receive messages unreal perceived as natural, which can cause a marked dissatisfaction upon entering adulthood. Attractive images, the great value fit(p) on leisure and entertainment over other principles, inappropriate cozy stereotypes, these are among others the ideas that are classified as harmful and negative influence on the values that teenage rs are absorbing as develop. Lastly, based on these results, it calls for a greater commitment to undertake joint action, proceeding to develop attitudes of responsibility, equality, and transcendence of life.In an investigation conducted by the Foundation for Assistance to medicine Addiction (FAD) is revealed that in ads targeted at young people, are highlighted values such as consumerism, hedonism, independence, transgression, prestige, adventure, period they are other underrepresented as a compromise, friendship, effort, and solidarity. in that location is a marked tendency towards individualistic hedonism are deficient while the values that foster social effort and commitment. approximately young people identify with their main characters in the novel, favorite singers, or sets. Which in to the highest degree of the time these come in commercials advertising products that in view of each of these young people is what makes them disembodied spirit gross(a) and unique. In F act, youth buy advertised products for them and in a way that makes them feel sure of themselves. This is a good way to see how advertising could motivate young people to feel better about themselves. On the contrary, advertising with youth people is a value that sells well. Young people who appear in it oppose to a stereotype of young fun, dynamic, handsome, successful and get inive a edict elusive. We propose a body aesthetic that emphasizes thinness, for them, and athletic bodies, in their case. Surveys present that many of the teenagers are not considered at ease with his image. 50% of them are considered overweight, with girls most affected by this negative image. The eagerness of many young people respond to such stereotypes leads them in many cases, to adopt habits and attitudes that some propagation threaten their physical safety. Diseases such as anorexia and Vigorexia are becoming more common among adolescents. Although, it has increased in recent years the number of m en affected by anorexia, girls remain in a ratio of one to ten, suffer the most. In advertising the image of the boys is more related to the military posture or the athletes, so one disease that is beginning to being detect is now the Vigorexia, an excessive desire to acquire an athletic- look body.In recent times problems on advertisements which include young women have been surfacing having them in a sense of busted self confidence when they are not perfect, and girls call up that they are disappointments, and that no one provide accept them. It has been proven that their low self confidence has led to eating disorders, depression, and mental development. It is the major problem of advertising with thin models and expressing that being thin is healthy and is the best way to feel good about her however, models do not acknowledge that this leads to a live or death situation.The advertisement influences in young women on the today dates. It is a big problem with the slim models. Those kinds of advertisements tell to young women how to dress, look and feel like accepted girls using clothes and being thin as the models on the magazine publishers do. Many young women in particular, look up to these people and take ideas from them about how they should look and act. Some advertisements attract the young womens attention using celebrities showing them as a perfect person. According Health Education Research, a total of 42 participants were interviewed in seven geographic regions of the United States. In groups of three, participants were sh own seven print and TV advertisements for weight- waiver products and asked to share their interpretations of each ad.Common factors in girls interpretation of weight loss advertising included responding to texts emotionally by identifying with characters comparing and contrasting persuasive messages with real life experiences with family members using prior knowledge about victuals management and recognizing obvious decept ive claims like rapid or perm weight loss.Girls were less able to demonstrate skills including recognizing persuasive construction strategies including message purpose, target audience and subtext and awareness of economic factors including financial motives, credibility sweetening and branding.Making consumers feel insecure could be considered as one way to advertise and, if not the most effective, one of them. Advertising reveals the latest fashions and the new popular novelties on the market. However, advertising is a patchwork of successes and failures, benefits and disadvantages, wonders and dangers. Clients observe how models look perfect and customers buy what the models are using to look as the models do. copy the models of the magazines could be one of the objectives of every woman to be popular in the today days also, doing it girls feel cute and they think that is the best form to take the attention of a boy. If the young woman uses what the thin model is using, she t estament feel accepted. It may be the intention, that a woman who is looking at the advertisement does the same as the model on the magazine is doing. Some girls think that if they are not the most perfect assertable they are not pretty and there is when a depression comes after it.Furthermore, being an accepted member of society has become very important to most individuals, and be accepted today is just being a copy of the models who appear in magazines and buying the same clothes models call up to buy, the make-up, including food they supposed to eat or not eat. If a young girl thinks that be thin is being healthy and be attractive and popular it may be because she could read it on a magazine or saw it on a commercial or only because she heard it by other girl that was influenced by advertisements. The majority of advertisements today tell young girls how to dress, how to be physically thin and how to feel good with their own. However, it does not mean that it is the hundred pe rcent truths. It may be only a mirage of what it is being perfect. To be loved, pretty or accepted in a society is not necessary be as a model or as a celebrity.Whether the kids are asked about the advertisements, they will say that it is magnificent, because they learn about new toys, food that it is delicious and then when they go to the store they will tell their parents to buy those things because they saw it on television or internet and it was beautiful, it will make their dreams true and will be happy having this product. This is the purpose of the advertisement of make the adults, teenagers, and kids, feel with the necessary of acquire that dream announced in the commercial. In contrast the advertisement do not just influences in young people, kids in the form how to dress or act, it also prejudices to the health every time the kind is using the mass media watching TV or playing the scene games and using the computer. According to a recent study, teens are constantly targ eted by TV advertisements for food. The average U.S. teen sees about 6,000 of them a year Most of the ads are for unhealthy junk foods, sugary cereals, fast-food restaurants, and soft drinks. Food manufacturers send packing billions of dollars each year trying to get teens to see their ads. Experts think this can lead to bad eating habits and health problems. According to the article, Dr. Edward Palmer, a professor who studies TVs effects on children, was asked if he thought there was a company between these food ads and health trends among young people. There is a direct link, he told. He also believes that the ads send an unrealistic message Youll have fun if you get this food. Youll be accepted by your friends, Dr. Palmer said. Also, Omar Estrada, a 9th-grader from Illinois, is no stranger to food ads. Its about half of what I see when I watch TV, he told. And Taylor Simmons, a 6th-grader from South Carolina, said that after beholding a commercial for a fast-food restaurant So metimes you cannot help but go to McDonalds. You feel like you have to go(Entin).The advertisement is not just what is shown in the internet, radio, magazines, etc. it is also the gifts they do if you by that items. For example, if a kid goes to McDonalds and he buys a happy meal some of the cases he or she do not buy this food because he was ravenous or because he likes the food, he wanted it because there is a obsequious, that ordinarily are characters of the resent kids movie or the favorite cartoon.All things considered, advertisement does not project the favorable information that should. Advertisement or promotion may be criticizes but, when consumed, every one is influenced by it. In one hand, advertising has an influence in certain individuals as positive, motivation them to realize their cherished dreams, but on the other hand, advertisement manipulates the minds of the people to sell or make as know the product and the service. The advertisement, besides of the people w ill think that it will beneficiate their style life, obtaining information, or psychiatric hospital offers in supplies, or being actualized with all the new products in sell, it will do that every person beyond of being informed with manipulated information or with an fictitious happiness may be danger with a problem of low stamen or health. The majority of the teenagers follow as example to their idols that are shown on magazines, television, and so copying their dress style or how they are physically, as conclusion, bringing to them problems starting with the absence of originality in their own or diseases as anorexia or vogorexia.