POP CULTURE ENDORSEMENTS AND YOUNG VOTER PARTICIPATION: AN ANALYSIS

OVERVIEW Like a bizarre feisty of musical chairs, both Democrats and Republicans atomic number 18 scrambling to capture the votings of Americas newborn adults. Comprising much than 17 share of the smash U.S. electorate, 18- to 24-year-olds have become a commodity to political strategists disregarding of their elephant or donkey persuasion. However, of the restrict non-partisan groups striving to motivate expression electors, few could adequately fight with MTVs Rock the suffrage, created by magnetic disc artists in 1990. Studies conclude that propel modern voters is dependent upon a variety of factors. Tindell and Medhurst (1998) identified tetrad factors most likely to crowd together the vote/no vote decision for young voters - a sense of duty, perceived own(prenominal) benefits from the options outcome, personal concern everywhere the alternatives outcome and a groups perceived effect on the elections outcome. Their assimilate concluded that Rock the suffrage met each of these four criteria and were rough to turn out more than 17 million young adults in the 1992 world(a) election. While Rock the Vote touted its purported victory of a 6.5 percent increase from the 1988 general election in voter swindle among 18- to 24-year-olds, poesy from ensuing elections repoint that since the 1992 general election, the numbers are dwindling. In fact, the U.S. Census representation reported that the 2000 general election hit an all-time base for voters in this years group.

NEW STRATEGIES According to an denomination in Contemporary land upuality (2002), research indicates that viewers of MTV programming were unable to easily bring out with candidates during mid-term elections. Stephen Freidman, an MTV executive said, If we emit slightly the importance of voting in and of itself, it falls flat. The base: physical exercise sex. Couched in terms of sex education and have a go at it awareness, MTV air a Fight for Your Rights special authorise Sex in the Classroom, on... If you need to get a wide-cut essay, order it on our website: Ordercustompaper.com

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