Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys boot & antiophthalmic factor; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & adenylic acid; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information.............................................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & axerophthol; Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/Complexity/ Trialability...................p. 20 7.Problems & ampere; shelter to fruit acceptances...p. 21 D. marketplace ENVIRONMENT..............................................................p. 22-67 1.History of the Czechoslovakian Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major political issues bear on the patronage climate b.Relations between the national and topical anaesthetic governments c.Political violence d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & monetary Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET compendium ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................

................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget.........................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to convey the succeeding(a) persons, who offered us their valuable companionship and experience, as well as critical information, without which the successful issue of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, General director - Commercial Sector From Topsikiotis-Kariofilis S.A. International Transportations: Mr. Kariofilis Lazaros A. executive SUMMARY In this project we will demonstrate the potential of exporting IFANTIS received Greek village blimp to the Czech Republic. Most easternmost European countries have their give village sausages, so what distinguishes our hybridizing from the others is its unique... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper