Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative crossway conk outed by Aqualisa, in terms of both constitute and quality, has been facing challenges in the commercialize since its launch four months ago. The product described by faithfulness of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. in spite of the above facts, Quartz has draw poor sales and has non met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS bring who has the itch to think big is faced with umteen key decisions regarding the companys marketing strategy. He is re-evaluating their animate strategy regarding the boilersuit positioning of the product, distribution place and soundly pricing and promoting Quartz. This declare analyzes Aqualisas living strategy, beginning with market segmentation and customer behaviors tether to the 4Ps (Product, Place, cost and Promotion). base on the analysis, recommendations have been provided that will attend Aqualisa in developing an hard-hitting marketing strategy. U.K shower bath groceryU.K. Shower market is consists of customers who are single out of uninformed about the showers and do understand the product options. establish on the information in the case, they can be shared up into mainly 2 categories of customers: individual buyers and property developers. severally of these is throw out subdivided establish on two variables: footing and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed interpretation of the above bode is as follows, along with the product that Aqualisa offers to append to their need. Quartz is a clean product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an hard-hitting positioning strategy for Quartz, so that it does not take their existing products and also gains substantial creation into the market at the equivalent time. If you want to get a full essay, target it on our website: Ordercustompaper.com

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