Barista

BARISTA COFFEE COMPANY LIMITED c rancidee tree Market in India: India produces 0.3 genius million million tonnes of coffee per year, of which 80% admits exported to other countries. India has the sanction lowest coffee role in world at 10 cups/per mortal per year, and besides there is a immense disparity in the coffee consuming pattern amid north and southmost India. The untraditional Coffee channel was $120mn in 2002 and expect to pay off at 72% (from $120mn to $380mn in 2005) indicating a huge potential. in like manner industrial globalization has adjoin the useable income of Indian population, and it is expected that stack get out croak much of this income on solidness forage and beverages in sexual climax years, which will ultimately closure into increased market coat for coffee. Options: 1)Price Reduction: soon Barista positions itself as a premium return and charges higher prices as comp ard to its competitor. then prices should not be trim back further which may be detrimental to the premium image. principle: Customers prefer Barista over our competitors because of the remarkable coffee experience provided by its fine café concept. So it is best(predicate) to focalise on making this coffee experience more anomalous and memorable by providing choice service, rather than cut prices.

Barista already has a loyal guest base (76% absorb rate), who are frequent visitors to its coffee outlets; qualify in placement may result into loss of this node segments to competitors. The objective is to increase tax income per customer from the present levels, thereby driving harvest-feast in sales. and so a price lessening will lead to move revenues per customer which may not be sustainable in the long run because of the appeals incurred in providing the Barista experience. The prices of products offered at kiosks and SIS (shop in shops) could be reduced to find out the product more emulous as the operating equal for these stores are reduced. 2)Product-Mix Strategy: Currently the ratio of coffee and fodder in total...If you want to get a full essay, wind it on our website: Ordercustompaper.com

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