Introduction
fulfil Koenig, a nationally ranked runner, faces some difficult decisions ahead. Her business, Runners World, has do a very good return on investment funds in the last ten years, but has recently seen gross revenue flatten out for several reasons. Changes in consumer taste, choices, expectations, life movement and increased competition have slowed the growth of a once thriving business. The paper will review the options Sue has and distinguish recommendations for changes in her business. This can best be done in identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of the current business aspects. . Fundamentally, Sue must evaluate whether the club is strong enough to withstand changes in product and procedures. at that place is still a large enough market topically for a change. This SWOT analysis will also wait on determine future market strategy.
Strengths
        Branded product
        Knowledge of runners needs
        growth customers
        Capital
The business must first look internally at its own strength. Its primary strength is creation a major authorized Nike dealer. Nike; is a brand product and known ecumenic by their swoosh logo and quality product, it takes little causa to promote the product. Nor does it require a large expense to reveal Nike, as product reputation does that function. An additional strength is Sue herself, being a nationally ranked runner herself, validates her moment of the companies product line. .
In past ten years she has built a loyal customer base primarily of well(p) runners, and continues to net a reasonable profit and has sufficient run capital to make some modifications where considered necessary. Finally, Sue has the foresight of being a successful woman to plan for her companys future.
Weaknesses
        Single brand product
        Reduction of target market
        Consumer changes
        Training
As consumers tastes have changed, Sue knows the time is right field to minimize her...
it an ok essay but extremly short. and the biggining needs editing. and it looks deal you copied it from another site. just guessin
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